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Red Canopy
is a boutique
consulting firm that helps businesses understand and exploit consumer-facing
market opportunities in Greater China. The principals of Red Canopy have
been immersed in China business since the early 1980s, and bring a unique
combination of real operating experience, hands-on familiarity with Chinese
business issues, a robust set of contacts, and Chinese language skills.
Tight Focus on Consumer Sectors
Red Canopy focuses on opportunities in the consumer, retail and franchise
sectors with the People's Republic of China. These sectors include fast
food, consumer retail,
consumer beverages, consumer automotive services and consumer-facing
franchises.
Hands-on,
bottom-line approach
Red Canopy's business approach centers on its two decades of experience,
business knowledge and unique networks in China. Our goal is to keep the
strategy and operational tactics practical, so that they work initially and
over the long term.
As a boutique firm with a tight focus on consumer sectors, Red Canopy
delivers fast, measurable value in ways that sometimes elude larger firms.
Our projects are led by people who have had operational and P&L
responsibility running similar entities and/or projects in China. Our
overhead is low, which means consulting fees stay focused on your project.
In addition, we can rapidly tap our large network of experienced
professionals, who can be deployed for relevant parts of a project.
Finally, as a small firm we can be flexible about fee structures by taking
an equity share in the projects we get excited about. |
